Cookies Policy

Cookie policy and Other Tracking Technologies

VIP Apps Consulting Limited (we, us or our) understand that your privacy is important to you and we are committed to being transparent about the technologies we use.  The purpose of this Cookie Policy is to explain how and why we use cookies and other similar tracking technologies ( “Cookies and Other Tracking Technologies”) may be stored on and accessed from your device when you use or visit our website.

By continuing to browse or use our Sites, you agree that we can store, and access Cookies and Other Tracking Technologies as described in this Cookie Policy. Should you wish to remove or not uses cookies from our Site, you can do it at any time by deleting the cookies stored on the computer through the configuration and settings of your Internet browser by following the instructions described in this policy or you can do it by amending your setting using the cookies consent banner.

What are Cookies and Other Tracking Technologies?

A cookie is a small text file that can be stored on and accessed from your device when you visit one of our Sites, to the extent you agree.  The other tracking technologies work similarly to cookies and place small data files on your devices or monitor your website activity to enable us to collect information about how you use our Sites. This allows our Sites to recognise your device from those of other users of the Sites. The information provided below about cookies also applies to these other tracking technologies. You can find more information at and

Which type of Cookies we use

We use the following types of cookies:

Persistent Cookies improve your experience of using the Sites. This includes recording your acceptance of our Cookie Policy to remove the cookie message which first appears when you use the Sites.

Session Cookies are temporary and deleted from your machine when your web browser closes.

Analytical and Performance Cookies. These are cookies used by us or third-party service providers to analyse how the Sites are used and performing, what pages are most frequently visited, and from what locations our visitors come from, enabling to track users navigating from inside or from outside the website.  These Cookies include, for example, Google Analytics cookies. These cookies do not collect any information that could identify you and are only used to help us improve how our Site, understand what interests our users and measure how effective our content is, web analytics to provide anonymous statistics on how our Site is used and error management. This website uses Google Analytics. We retain the data for 36 months, before automatically deleting it. For more information on Google Analytics, please refer to these links:

Google’s Privacy Policy

Google Analytics Help pages

If you object to your Personal Data being collected by Google Analytics, you may download and install the Google Analytics Opt-out Browser Add-on.

We give users the option to share pages in our site on social media like LinkedIn and Twitter, using the marketing tool Sumo. We have no control over the cookies that Sumo sets when you use its services. Here is Sumo Privacy Policy and how Sumo cookies work.

DomainCookie NameDescriptionExpirationWhere it comes from
.linkedin.combcookieBrowser ID cookie1 yearShare buttons and ad tags
www.linkedin.combscookieSecure browser ID cookie1 yearShare buttons and ad tags
www.linkedin.comL1cBrowser ID cookieCurrent SessionLinkedIn insights and ads tags
ads.linkedin.comBizoIDLinkedIn Ad analytics6 monthsLinkedIn insights and ads tags
ads.linkedin.comBizoDataLinkedIn Ad analytics6 monthsLinkedIn insights and ads tags
ads.linkedin.comBizoUserMatchHistoryLinkedIn Ad analytics6 monthsLinkedIn insights and ads tags
ads.linkedin.comBizoNetworkPartnerIndexLinkedIn Ad analytics6 monthsLinkedIn insights tags
Google Analytics_gaUsed to distinguish users.2 yearsGoogle Analytics
Google Analytics_gatUsed to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>.1 minuteGoogle Analytics
Google Analytics_gidUsed to distinguish users.24 hoursGoogle Analytics
__smTokenis set once you login to Sumo and is checked to verify whether you are logged into Sumo or not.Sumo

Other non-cookie technologies

VIP Apps Consulting  may also use other technologies for similar purposes as above. We may contract with third-party service providers to send e-mails to users who have provided us with their contact information and consent. These technologies help measure and improve the effectiveness of our e-mail communications, determine whether messages have been opened and links clicked on, the third-party service providers may place Cookies on the devices of these users.


We give users the option to share our pages and blog posts on social media,  such as Linkedin and Twitter. These social networking cookies are used to enable you to share pages and content that you find interesting on our websites through third party social networking and other websites. To deliver this service we link to a third party website called Sumo. We have no control over the cookies that Sumo sets when you use its services. You can find more about their privacy policy and cookies policy here.

Withdrawing your consent, disabling and blocking cookies

You may, at any time, revoke consent in relation to this Cookies Policy by deleting the cookies stored on the computer through the configuration and settings of your Internet browser, as listed below. However, if you select this setting you may be unable to access certain parts of the Sites. Unless you have adjusted your browser setting so that it will refuse Cookies, our system will issue Cookies when you direct your browser to our Sites.
You can adjust the setting from the cookies consent banner or from your Internet browser. You can find more information on how to reject the setting of all or some Cookies and to alert you when a Cookie is placed on your device in the following links:

Cookie settings in Internet Explorer

Cookie settings in Firefox

Cookie settings in Chrome

Cookie settings in Safari

If you want to remove previously-stored Cookies, you can manually delete the Cookies at any time. However, this will not prevent the Sites from placing further Cookies on your device unless and until you adjust your Internet browser setting as described above. For more information on the use of Cookies, please see  and

Changes to Cookies Policy

We may update this Cookie Policy from time to time in order to reflect changes to the cookies we use or for other operational, legal or regulatory reasons. We encourage you to review this Cookies Policy periodically to stay informed about our use of cookies and related technologies.


If you have any queries or concerns about our cookies policy or the way we handle your personal information, please contact our privacy officer at:

Street address:
1st Floor
The South Quay Building
77 Marsh Wall
E14 9SH

Telephone: +44 (0) 208 123 5508


Cookies Policy was last updated on December 2020